The number of theaters showing the movie will increase to 2,000 this weekend, up from 966 last weekend.
The Artist won three of the Oscars’ top prizes Sunday: Best Picture, Best Director (Michael Hazanavicius) and Best Actor (Jean Dujardin). It also won Best Costume Design and Best Original Score.
The silent, black-and-white film, distributed by the Weinstein Company, has made $31 million in theaters since its November release. It had a $15 million budget. The Weinstein Company also distributed The King’s Speech, last year’s Best Picture winner.
“We’re going to give it the chance to get that big box-office bump that it can get from the Academy Award,” said Erik Lomis, the Weinstein Co.’s distribution president, to TheWrap.
The Oscar boost will likely give The Artist a $50 million theatrical run by the time it leaves theaters, according to TheWrap.
The Artist was the first silent film to win Best Picture since the first Academy Awards were held in 1929, according to The Envelope, a Los Angeles Times blog.